Pulinaan Consulting

Knowledge Center

Chennai’s 2024 Staffing Trends and Its Rise as a Manufacturing Powerhouse

Chennai, the capital city of Tamil Nadu, is undergoing a significant transformation in staffing trends as it cements its position as a major manufacturing hub in 2024. The city’s strategic location, robust infrastructure, and supportive government policies have drawn substantial investments, particularly in the manufacturing sector, which is shaping employment patterns and opportunities. Staffing Trends in Chennai Increase in Hiring Activity: Chennai has experienced a notable surge in hiring activity, with a 9% month-on-month rise in job postings. This growth is primarily driven by the establishment of new manufacturing units and the expansion plans of existing businesses. The manufacturing sector, along with BFSI, automotive, retail, and travel and tourism, is projected to see an 8.3% increase in hiring throughout 2024. Demand for Specialised Skills: As Chennai continues to evolve as a manufacturing hub, there is a growing demand for specialised skills, particularly in emerging technologies such as artificial intelligence, machine learning, and data science. This demand is fuelled by the need for innovation and efficiency in manufacturing processes. Shift Towards Hybrid Workforce Models: Companies in Chennai are increasingly adopting hybrid workforce models, blending in-house talent with augmented staff to optimise resource allocation and enhance operational agility. This approach enables businesses to scale their workforce according to project requirements, creating a dynamic work environment. Focus on Compliance and Governance: With evolving regulatory frameworks, there is a heightened focus on compliance and governance in staffing practices. Companies are prioritising robust compliance measures to ensure transparency and mitigate risks associated with staffing engagements. Chennai’s Emergence as a Manufacturing Hub Chennai’s rise as a manufacturing hub is supported by several key factors: Strategic Investments: The Tamil Nadu Global Investors Meet in January 2024 attracted investments worth over INR 6.6 trillion (US$79 billion), with a significant portion allocated to electric vehicle (EV) development. Notable investments include VinFast’s US$2 billion manufacturing plant and Hyundai Motors’ commitment to boosting the EV sector. Automotive Manufacturing: Known as the ‘Detroit of Asia,’ Chennai is a leading automotive manufacturing hub. In 2023, Tamil Nadu accounted for 40% of India’s EV production, underscoring the state’s critical role in the automotive industry. Advanced Manufacturing Facilities: Companies like Rockwell Automation are expanding their manufacturing presence in Chennai, further solidifying the city’s status as a global advanced manufacturing hub. These facilities are expected to generate numerous job opportunities and strengthen the region’s manufacturing ecosystem. Government Support: The Tamil Nadu government’s Industrial Policy 2021 aims to achieve a 15% annual growth rate in the manufacturing sector by 2025, attracting significant investments and creating employment opportunities. Initiatives such as the Chennai-Bengaluru Industrial Corridor and the Tamil Nadu Defence Industrial Corridor are pivotal to this development. Conclusion Chennai’s staffing trends in 2024 reflect its growing importance as a manufacturing hub. The city’s strategic investments, demand for specialised skills, and government support are driving employment growth and positioning Chennai as a key player in India’s manufacturing landscape. As these trends continue, Chennai is set to offer new opportunities and challenges in both the staffing and manufacturing sectors.

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The Crucial Role of Discipline in Talent Acquisition for SMEs in India

In the fiercely competitive business environment of 2024, small and medium-sized enterprises (SMEs) in India are grappling with significant challenges in attracting and retaining top talent. To navigate these hurdles, a disciplined approach to talent acquisition is vital. Recruitment firms like Talent Factree can be instrumental in streamlining this process, helping SMEs secure the right talent to fuel their growth and success. The Need for Discipline in Talent Acquisition Discipline in talent acquisition involves a strategic and methodical approach to identifying, attracting, and hiring candidates who align with the company’s goals and culture. Here’s why discipline is essential in this process: Consistency and Efficiency: A disciplined approach ensures that the recruitment process is consistent and efficient, reducing the time and resources spent on hiring. It helps create a structured process that can be replicated for future hires, minimising disruptions to business operations. Quality of Hire: By maintaining discipline, SMEs can focus on attracting candidates who not only possess the required skills but also fit well with the company’s culture and values. This alignment is crucial for long-term employee retention and satisfaction. Risk Mitigation: A structured talent acquisition process helps mitigate the risks associated with hiring, such as high turnover rates and poor job fit. By thoroughly vetting candidates, SMEs can avoid costly hiring mistakes. How Recruitment Firms Like Talent Factree Can Help Recruitment firms offer several advantages that can significantly enhance the talent acquisition process for SMEs: Expert Knowledge and Networks: Recruitment agencies have extensive networks and industry knowledge, allowing them to access a broader pool of candidates, including those who may not be actively seeking new opportunities. This access is particularly valuable for SMEs that may not have the resources to reach passive candidates. Time and Cost Efficiency: By outsourcing the recruitment process to a firm like Talent Factree, SMEs can save time and reduce costs associated with in-house hiring efforts. Recruitment firms handle the entire process, from sourcing to interviewing, allowing business leaders to focus on core business activities. Specialised Skills and Market Insights: Recruitment firms often specialise in specific sectors and can provide insights into industry trends, salary benchmarks, and competitive landscapes. This information helps SMEs make informed hiring decisions and stay competitive in the job market. Enhanced Employer Branding: Skilled recruiters can promote an SME’s employer brand effectively, highlighting the company’s unique culture, values, and opportunities for growth. This branding is crucial in attracting top talent who are looking for more than just a paycheck. Conclusion For Indian SMEs, a disciplined talent acquisition process is essential to navigate the hiring challenges of 2024. Recruitment firms like Talent Factree offer strategic advantages by providing expertise, efficiency, and access to a wider talent pool. By partnering with such firms, SMEs can enhance their recruitment efforts, secure the right talent, and position themselves for sustained growth and success in a competitive market.

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Overcoming Talent Acquisition Challenges for Indian SMEs in 2024: A Strategic Approach

Small and Medium Enterprises (SMEs) are the backbone of India’s economy, driving innovation, competition, and employment. However, as we move into 2024, these enterprises face significant hurdles in attracting and retaining the talent they need to thrive. This article explores the key challenges Indian SMEs encounter in talent acquisition and retention and offers strategic solutions to help them stay competitive in the evolving market. Limited Resources and Brand Recognition One of the biggest obstacles for Indian SMEs is the disparity in financial resources compared to larger corporations. With limited budgets, SMEs often struggle to offer competitive salaries and benefits, which can deter top talent. Additionally, the lack of strong brand recognition further complicates the recruitment process. Many candidates prioritise stability and growth potential, making them gravitate towards well-known companies, leaving SMEs at a disadvantage. High Attrition Rates High employee turnover is another pressing issue for SMEs in India. Attrition rates in the sector can soar as high as 35%, causing a perpetual cycle of recruitment and onboarding that drains resources and disrupts business continuity. This constant churn makes it difficult for SMEs to build a stable, experienced workforce, which is essential for long-term success. Intense Competition with Larger Firms SMEs often find themselves competing against larger, more established firms for the same pool of talent. These bigger companies can offer more attractive compensation packages, clearer career progression paths, and additional perks that SMEs struggle to match. As a result, many skilled professionals, especially recent graduates from top institutions, opt for the security and opportunities provided by these larger organisations. Digital and Technological Challenges The rapid pace of digital transformation presents both opportunities and challenges for SMEs. While adopting digital tools can significantly enhance productivity, the inability to attract and retain digital talent due to limited resources hinders SMEs from fully capitalising on these advancements. This digital divide can further impact their competitiveness in a tech-driven market. Strategic Solutions for Attracting Talent Despite these challenges, there are several strategies that Indian SMEs can adopt to enhance their talent acquisition and retention efforts in 2024: Innovative Compensation Packages: SMEs can differentiate themselves by offering non-monetary benefits such as flexible working hours, comprehensive health insurance, and opportunities for professional development. These perks can make SMEs more attractive to potential employees who value work-life balance and growth opportunities. Strengthening Employer Branding: Building a strong employer brand is crucial. SMEs should focus on creating a positive work culture and highlighting unique aspects of their workplace. By showcasing opportunities for career growth, inclusivity, and social impact, SMEs can attract talent who value these attributes over monetary compensation alone. Investment in Technology: Embracing modern technology and fostering a flexible work environment can position SMEs as innovative and forward-thinking employers. This approach is particularly appealing to tech-savvy individuals seeking dynamic workplaces where they can grow and make an impact. Focus on Employee Value Proposition (EVP): Developing a compelling EVP that resonates with potential employees can help SMEs stand out in a crowded job market. This includes promoting a commitment to inclusivity, career development, and social responsibility, which are increasingly important to today’s workforce. Conclusion Indian SMEs face significant challenges in attracting and retaining talent in 2024, but these can be mitigated with the right strategies. By focusing on innovative compensation, strong branding, technological investment, and a clear Employee Value Proposition, SMEs can better compete with larger firms. These efforts will not only help secure the talent necessary for growth but also position SMEs as desirable employers in the competitive landscape of 2024.

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Catherine Joseph

Finance Controller

Catherine is an experienced Finance Manager with over 10 years of expertise in streamlining operations and enhancing financial performance. With a dual background in Operations Management and Finance, she holds a Master’s in Business Administration and has a proven track record of transforming business processes to drive sustainable financial growth. Catherine began her career in Sales before moving into Operations, where her passion for numbers and strategy naturally led her into the field of finance. Over the years, she has expanded her expertise to include budget management, financial forecasting, and strategic financial planning.

Chetan Kumar

Marketing Manager

Priyanka Malali

Operations Leader

Raja Paul Chandar

Practice Leader (Sales, Marketing & Customer Success)

Karthikeyan Durairajan

Practice Leader (Technology, Finance, Legal, Procurement & Supply Chain)

Meet Easwar, a dynamic consultant with 8 years of experience, including leadership hiring at Jaeger Solutions across the US and Canada. An expert in cross-border searches, his drive and precision extend beyond work—he’s a Zonal-level footballer, district champion in running and relay, and a 22 km mini-marathon finisher. His athletic mindset powers his speed and excellence in talent solutions, making him a game-changer.

Karthikeyan Durairajan

Practice Leader (Engineering, Operations, Human Resources & Administration)

A distinguished and unwavering professional, renowned for unparalleled expertise in recruitment consulting spanning the Indian and UK markets.

Renowned for crafting incisive talent analytics and intelligence reports. Meet our in-house virtuoso, a State-Level Champion and Key Referee in Silambam, who not only plays a pivotal role in the Indian Silambam Development Foundation but also wields his prowess to seamlessly fulfil our clients’ most challenging requirements.

Esha Khatri

Business Development Manager

Meet Esha, our Business Development Manager with 4+ years of success in technology sales. She thrives on forging meaningful connections, driving business growth, and aligning top talent with visionary opportunities. Beyond her corporate achievements, Esha brings the same confidence and poise to the world of modeling, having been a part of L’Oréal Professional’s elite modeling team.

Junaid Qasim

Director of Business Development

Junaid Qasim brings over a decade of experience in key roles across large startups, where he has been instrumental in driving business growth and operational excellence. With a strong foundation in Customer Service, Finance, and Administration, Junaid excels in combining administrative and analytical skills to deliver results. Known for his organizational prowess, attention to detail, and leadership abilities, he is a team player who consistently enables business success through effective collaboration and strategic insights.

Ranjit Doshi

CFO

Ranjit brings a wealth of experience, with a distinguished 20-year career, including his role as CFO at Allegis India, where he was instrumental in driving the company’s leadership in global talent solutions.

His extensive expertise in strategic planning, client relations, and financial management has been further honed through impactful roles at Eurofins, Wipro, and Apple India. Ranjit’s proficiency in finance and negotiation supports our strategic growth, ensuring a strong foundation for future expansion and success.

James Caan CBE

Board of Directors

Often recognised outside the industry for his appearance in the BBC’s Dragon’s Den series, James Caan CBE has been in recruitment for over 30 years and invests and supports recruitment companies of all sizes across various geographies and sectors.

Alexander Mann, his first recruitment business, sold in 2013 for $350 million. His second recruitment venture, Humana International, grew to 140 offices across 30 countries. His third sale was a collection of six recruitment companies to Graphite Capital in 2014 for $150m.

James takes an active role in contributing towards the strategy of Talent Factree, working closely with Joshua to support the business’ exciting growth plans and vision.

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